Showing posts from February, 2017

Craft Beer is a Cult

Cult noun "a person or thing that is popular or fashionable among a particular group or section of society" I'm fascinated with cults. From Heaven's Gate to Scientology to the one I've been a part of for many years, craft beer. I criticised those who froth from the mouth over special releases in my last post, knowing full well it was hypocritical because I've been like that. I've been a part of a cult. What I've learnt from cults from books and documentaries is this: You devote the vast majority of time to them You spend a fuck load of money getting involved in them You feel pressured into constantly taking part, and not defecting to something other followers are taught to believe are inferior You preach about them to pretty much everyone you meet, regardless of whether they care, almost trying to recruit them It all works on levels, and you have to pass each one to be worthy: Pub > Local CAMRA Festival > Out of Town Beer Day