Don't Fear the Light
About six months ago I received a press release announcing the return of Bud Light to British stores and pubs, a move which I thought odd but then figured "well, OK then, if you must". I recall posting some kind of sarcastic tweet along the lines of "GREAT! I'll finally be able to drink Bud Light!" but others were more aggressive about what is an entirely odd and what I saw as unnecessary move. The more I thought about it, the more I realised that it may actually be necessary . Hear me out... In shops, with the aside of the ever more elusive Skol and several Own Brand Supermarket lagers I don't think there really are many sub-4% lager brands, other than a few alcohol free beers and a couple that hover around 2-2.5% which many would describe as far too weak. The same basically goes in pubs... there are not really any lagers below 4%. Therefore, the re-introduction of Bud Light to the UK Market could actually be a saviour due to it only weighing in