The Mikkeller Distribution Debacle - an official response
As you probably now know, Brewdog have exclusive UK importation and distribution rights for Mikkeller beers. A few of us on Twitter noticed that a fair few online shops are no longer stocking Mikkeller beers as now that Brewdog are importing the price has been hiked up in comparison to when they were able to buy and import direct from Mikkeller. Now I was a bit hasty on slagging Brewdog off, as I always am because I like ranting. I really should’ve gotten all of the facts first but I’m bloody useless. Rob from Hopzine was also very hasty in blogging about it so the response is targeted at him too. My buddy Luke now runs Brewdog’s online shop and he told me to contact Martin Dempster to get more of an insight so I thought I’d share my email and his response. What I said: “Basically, Brewdog now has exclusive rights to import and distribute Mikkeller beers in the UK and we've noticed that since you've taken control, the prices of Mikkeller beers on your online sho...