The Evils of Beer Conversion
Nearly everywhere I look I see advocates of good beer talking about “converting” non-beer drinkers… from other blogs, to nationally recognised beer campaigns, to the drinks menus in Brewdog bars that suggest what beer to drink instead of their wines & spirits. Conversion in this sense is an evil word as it’s all about changing people’s ideas and perceptions, much like Jehovah’s Witnesses and Mormons who knock on your door while you’re kicking back eating a fry-up on a Saturday morning… people telling you that everything you know is wrong and that you’re somewhat inferior if you don’t believe. That’s what “Conversion” sounds like to me. It doesn’t sound like a gentle nudge saying “hey, why not try this beer? You might like it”, conversion sounds like you’re judgementally forcing someone to do something because it’s what you like and believe in even if they are quite happy doing what they enjoy. “Conversion” doesn’t convey a welcoming sense of community, in fact it d...