The Two Types of Premium
These days I usually don’t bother with posts like this, but something is frustrating me. That something is people complaining about prices of beers they don’t drink. Complaining about prices of a beer you have no intention of drinking is like complaining that your cock has been chopped off when in fact it hasn’t. It makes absolutely no sense at all. It’s got me thinking though, because the same people who are complaining about the price of ‘craft’ (which they don't want to drink - i.e. really hoppy or strong beers) are the same people who are complaining about the price of mass produced beers (that they don't plan on drinking) and this all boils down to not understanding why some beers have a premium price. Why mass produced beer costs more: You can make a completely valid point in saying that in theory, mass produced beer should in fact be cheaper than ‘craft’ because it’s made on a massive scale and bulk buying cuts the costs of the already relatively chea...