Good Honest Craft Brewery
Well oh dear, it looks like the argument of requiring a definition of ‘craft beer’ is back in full force. To be honest, I’m not going to argue about why it is/isn’t a good/bad idea. It’s boring to be honest. Just let ‘em get on with it. My focus is on the word ‘craft’ when attached to beer. See, I like beers from many breweries who call themselves ‘craft’ but it can get too much. You see, it’s one thing to say “We are brewing great craft beer” and another to be rubbing the fact that you are most definitely a craft brewery and nobody can say otherwise in my face. The latter, to me, is a massive turn off. Recently, Bateman’s Brewery has gone through a dramatic rebrand in line with the current ‘craft beer’ market trends. They’ve swapped their comfortable and traditional style ‘Good Honest Ales’ branding which gives you the image of sitting by the fire in a nice village pub, on a cold winter’s evening with what I believe to be a complete mess. Batemans old logo This reb...