As I sit in wetherspoons having a diet coke, I'm thinking. I really wanted to write something positive about Wetherspoons as I love it but half of what i want to say is negative.
The thing is, when they announced their craft taps of Brewdog This. Is. Lager. And Devil's Backbone IPA I was excited, and to be honest I'm still excited about there being something I'm guaranteed to drink on tap in any wetherspoons I go into. I mean, This. Is. Lager. Is a fucking stupid name but it has everything I want in a Pilsner. Devil's Backbone IPA isn't what I expected but it's delicious nonetheless. Sure, it doesn't have buckets full of hops in it but it's still delicious.
What doesn't excite me, strangely enough, is the prices. Youre probably thinking "what the fuck. How are you not excited at £3 a pint?" And I'll tell you why...
It gives people unrealistic expectations of the price of decent keg beer. See, I was excited when I was expecting both these beers to be around the £4 a pint mark... That would make it close enough to both wetherspoons prices and craft beer bar prices. Selling a beer like the brewdog lager at £3 a pint is going to make people expect that anywhere they go, good beer on keg can't be that much more expensive.
The problem is that so many people use wetherspoons as a comparison on price. If they see a beer on cask at £2.40 in wetherspoons they're going to expect it to be no more than £3.40 on cask in a regular pub. It's the pound rule. It doesn't just work for wetherspoons but for any service... Tesco are selling a sandwich for £2 so you expect it to be £3 in an independent shop.
Now people who aren't craft wankers are going to see "craft lager" or "ipa" on keg in a regular pub and be like "hang on a fucking minute... Why is this £5 a pint when I can get something similar in spoons for £3?"
So will spoons convert people to good keg?
Yes, but only in their own pubs due to presenting unrealistic expectations.